Work
Crafted Strategies, Real Results.
At Crisp, we craft strategies that don’t just reach audiences—they engage, convert, and build lasting connections. Here’s a glimpse at some of the brands we’ve had the pleasure of collaborating with
Freedom Dental
Freedom Dental relied heavily on referrals from local health practitioners for new patient acquisition. However, they needed a scalable way to maintain regular communication with these referral sources, increase brand awareness, and drive additional referrals to sustain growth in a competitive market.
Solution
We developed a targeted email marketing strategy focused on building and nurturing a small but high-impact email list of local health practitioners. Our approach included setting up automated email sequences to maintain consistent engagement and keep Freedom Dental top-of-mind for potential referrers. Additionally, we crafted value-driven content tailored to inform and educate health practitioners about Freedom Dental's services and patient care standards, helping to build trust and encourage referrals.
Results
This focused approach created a consistent and scalable referral stream, increasing additional revenue 10 fold. Our email strategy ensured that Freedom Dental stayed connected with local health professionals, leading to a steady increase in high-quality referrals and a stronger reputation within the community.
Caddyshanks
Caddyshanks wanted to become the go-to newsletter and Instagram hub for golf enthusiasts but needed a growth strategy to scale both their email subscribers and social presence. With goals of monetizing through ad revenue and establishing a loyal community, they needed a structured approach to boost engagement, build a funnel, and drive consistent traffic.
Solution
We implemented a strategic blend of organic growth tactics and paid acquisition to scale the Caddyshanks email list, bringing it to nearly 100,000 engaged subscribers. On Instagram, we leaned into a targeted meme strategy, crafting humorous and relatable content that resonated with golf fans and encouraged sharing. This approach quickly grew Caddyshanks’ Instagram following to 90,000 loyal followers—all organic. To support monetization, we established a seamless funnel for ad revenue, creating a system that attracted relevant sponsors and maximized profitability.
Results
The results were powerful: nearly 100,000 newsletter subscribers and 90,000 Instagram followers, with an engaged community and high ROI on ad placements. Caddyshanks is now a trusted and entertaining voice in the golf community, making a mark with both fans and sponsors.
Prosecco & Post
Prosecco & Post faced declining sales for their real estate postcards and lacked a structured funnel to capture, engage, and convert leads effectively. With limited brand awareness and a need to revive their customer pipeline, they required a complete overhaul in email strategy, funnel setup, and website optimization.
Solution
We launched a top-of-funnel brand awareness play with the creation of The Daily Flow, a targeted email newsletter to engage real estate professionals and prospects. Through paid acquisition, we helped grow their subscriber list to over 10,000 engaged contacts. To ensure efficient lead nurturing, we built out automated email sequences guiding subscribers seamlessly through the sales funnel, converting leads into sales. We also redesigned their website to provide a clear, structured pathway for potential customers to understand and purchase their products. Additionally, we developed targeted lead magnets to capture interest and drive further engagement.
Results
With our strategic email campaigns and improved customer journey, Prosecco & Post saw a revitalized pipeline with an engaged audience of 10,000+ subscribers. Sales and brand awareness improved, creating a steady flow of potential clients. Prosecco & Post now has a scalable system that converts leads into long-term customers.
John Malecki
Former NFL player and YouTube woodworking star John Malecki had a massive following on YouTube but wanted a way to deepen his connection with fans and grow his community outside of social media. He needed a strategy to turn his subscriber base into an engaged email audience, building a direct line of communication with his followers.
Solution
We worked with John to create a custom email newsletter that captured the essence of his brand. From crafting an engaging design to developing sections tailored to his unique woodworking content, we ensured every newsletter reflected John’s personality and passion. Our team crafted copy that resonated with his audience, strategically incorporating calls to action and exclusive content to drive consistent engagement. Additionally, we helped him leverage his YouTube following, converting fans into loyal email subscribers through a dynamic email strategy.
Results
With a well-crafted email strategy in place, John transformed his subscriber base into an engaged community that extended beyond YouTube. His followers now look forward to regular updates, exclusive insights, and a closer connection with his journey. The newsletter became a vital avenue for John to deepen relationships with his audience, fueling both his personal brand and business growth.
Care Esthetics
Care Esthetics Delaware, a new player in the aesthetics industry, struggled with lead generation in a competitive market. With limited visibility and no steady stream of new clients, they needed a strategy to increase brand awareness and drive qualified leads to their practice.
Solution
We stepped in with a full-funnel approach, creating targeted landing pages optimized for conversions and crafting paid ad campaigns that featured compelling user-generated content (UGC). Our ads connected with potential clients, showcasing real results and building trust. Through strategic targeting, we drove traffic to their landing pages, focusing on bringing in highly interested leads.
Results
Our campaign delivered a steady stream of high-quality leads, achieving an impressive cost per lead (CPL) in the $8-$10 range. Demand grew so quickly that Care Esthetics Delaware had to temporarily pause the ads to keep up with appointments. The combination of effective landing pages and targeted UGC ads transformed their lead pipeline, setting the business up for long-term growth.
Dad Day
Dad Day, a budding newsletter and community for dads, needed to establish a unique brand identity and grow its visibility and engagement. With a goal to connect with modern dads seeking both practical advice and humor, Dad Day was looking to go beyond a traditional newsletter and build a full-fledged community.
Solution
We started with the essentials—building a brand from the ground up with logo design, brand voice, and a compelling content strategy. We then launched the Dad Day newsletter, focusing on relatable, valuable content for dads. To expand the reach, we implemented targeted growth strategies across social media, creating engaging, shareable content that sparked conversations and strengthened the community.
Results
Our approach led to substantial growth for Dad Day, both in email subscribers and on social platforms. The newsletter quickly became a go-to resource, engaging dads through curated, humor-filled stories and practical tips. With a steady increase in engagement, Dad Day evolved into a thriving hub, connecting dads everywhere with inspiration, insights, and a solid community they could rely on.
1Thrive
1Thrive, a brand dedicated to stylish home organization, wanted to break beyond traditional e-commerce strategies and establish a stronger, more lasting connection with their audience. They sought an approach that would engage their community, deliver value, and subtly introduce their product line without overtly "selling."
Solution
We partnered with 1Thrive to develop a daily email newsletter packed with actionable organization tips, each subtly ending with a featured 1Thrive product. This approach provided continuous value to subscribers, positioning 1Thrive as a practical and stylish solution for home organization. Alongside a strategic audience-building campaign on Meta, we set up high-converting email automations to guide subscribers seamlessly through the sales funnel.
Results
Our efforts drove tremendous growth for 1Thrive: a cost per lead (CPL) of under $0.40, a 20x audience expansion, and a 65% open rate that underscored the newsletter's relevance and engagement. We also implemented a targeted social media strategy, turning followers into daily advocates who shared, saved, and interacted with 1Thrive’s content. Through consistent, value-driven communication across channels, we transformed 1Thrive from an e-commerce brand into a trusted go-to resource for home organization.
Real8 Group
Real8Group, a specialized real estate search firm, needed to increase their visibility and establish thought leadership in a competitive market. They sought to enhance their online presence and attract qualified leads through a targeted, multi-channel approach.
Solution
We partnered with Real8Group to build a comprehensive digital strategy that included a new website optimized for conversions and SEO. Through targeted Google Ads campaigns, strategic blog content, and LinkedIn posts tailored for industry engagement, we positioned Real8Group as an authority in real estate search. Our content approach focused on high-value blog articles and LinkedIn posts that spoke directly to the needs and challenges of their audience, enhancing brand awareness and credibility.
Results
This multi-channel strategy drove meaningful results for Real8Group. The SEO optimization and blog content steadily increased organic traffic, while Google Ads brought in immediate, targeted leads. Our LinkedIn strategy deepened Real8Group’s industry footprint, engaging their network and expanding their reach. With a data-driven approach, we helped Real8Group achieve measurable growth and establish themselves as a go-to resource in the real estate search industry.
Have Fun Do Good
Have Fun Do Good, a travel company focused on combining adventure with meaningful volunteer experiences, needed a brand identity that resonated with purpose-driven travelers. They aimed to increase awareness and drive bookings through community-building and content strategies.
Solution
We crafted a unique brand voice and identity for Have Fun Do Good, positioning it as the go-to travel experience for those looking to make a positive impact while exploring new places. To drive top-of-funnel interest, we launched an engaging event series called Drink Beer Do Good, which invited locals to connect over volunteer work while enjoying a casual, community-driven atmosphere. To further boost visibility, we developed and executed a strategic content plan that included regular blog articles highlighting inspiring stories and travel experiences, along with daily Instagram posts that grew their following to 30,000+ organic followers. Our content focused on showcasing the unique blend of adventure and impact that Have Fun Do Good offers, resonating with a growing audience of socially conscious travelers.
Results
Our strategy helped establish Have Fun Do Good as a recognized name in purpose-driven travel. The Drink Beer Do Good events not only built brand awareness but also converted participants into travel clients. Our organic growth efforts on Instagram and through impactful storytelling strengthened the community and increased engagement, creating a solid foundation for sustainable growth.
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